The event is struggling to attract broadcasters and is the target of many criticism. But FIFA can rub its hands with glee: the new Club World Cup, with 32 teams and a tournament spread over four weeks, has just found its first partner. The body announced that it had signed a partnership agreement with the Chinese group Hisense, one of the global giants in the household appliances and audiovisual products market. This is not the first contract for the two parties, as Hisense became the official partner of the World Cup in 2017. But the Chinese group's commitment to the 2025 Club World Cup, scheduled for June 15 to July 13 in the United States, allows FIFA to tick a new box on the roadmap of a competition tirelessly defended by Gianni Infantino, but criticized by a large number of professional leagues and players' associations. Always a good thing.
