— Published June 21, 2024

Paris 2024 unveils the sports equipment which will be adorned with the colors of the Games

Communiqué

Paris 2024 presented today a sample of the sports equipment available at “Look” of the Games, which will be used in competition and training during the Paris 2024 Olympic and Paralympic Games. 

From the badminton shuttlecock to the Climbing wall, via the Blind football ball, the handball goal posts or even the Stade de France athletics track, there are in total more than 1,2 million pieces of sports equipment which will be produced, some of which will be dressed in the colors of Paris 2024, allowing you to recognize at a glance the characteristic images of this edition of the Games.

1,2 million pieces of sports equipment for the Paris 2024 Games

The sports equipment of the Games of each edition is unique, thanks to a visual identity recognizable at first glance. They concern all disciplines, such as the playing areas of each competition and training site. For the Paris 2024 Games, these are 4 000 references of articles which will be used for the organization of competitions.

To be able to deliver all of this sports equipment on time, more than 250 suppliers were involved, including 6 official supporters of Paris 2024 (Gerflor, Gymnova, Highfield, Mondo, Technogym and Terraillon).

On the most visible and emblematic equipment (around ten on average per discipline), Paris 2024 has deployed its Look of the Games in accordance with the requirements set by the International Federations, as well as OBS (Olympic Broadcasting Services), which ensures production. images of sports competitions for each edition of the Games.

An assumed creative ambition: to use the visual signature of Paris 2024 on all sites and competitions to make them immediately recognizable

Dress up sports equipment "Look” of the Games represents a unique challenge for Paris 2024. Revealed at the start of 2023, the “Look” of Paris 2024 is the graphic identity which visually unifies the celebration and competition sites, as well as all the host cities, by translating the spirit of celebration and celebration which characterizes the Paris 2024 Games.

It is a nomenclature reduced to 3 major colors which will adorn the competition sites of the Paris 2024 Games: Blue (19 sites); shiso (13 sites) and purple (11 sites). Based on the main color of each site, all the sports equipment is available using the patterns and symbols of the “Look” of the Games (polka dots, stripes), elements of the Paris 2024 brand (rings or agitos, emblem, etc.) or even the discipline pictogram.

These elements are also unified by a touch of pink, the common thread of the visual identity of Paris 2024, which brings contrast within the color palette and a joyful dimension.

For the design of sports equipment, the Paris 2024 creative teams adapted the graphic ingredients to objects of all sizes and different materials, while ensuring that they fit perfectly into the competition areas. This search for harmony and visual uniqueness was carried out with the objective of serving above all the sporting performance of athletes, while magnifying it. Sports equipment will be present at all 43 competition venues, including 41 Olympic venues, 20 venues that will transition between the Olympic and Paralympic Games and 2 Paralympic-only venues and 32 Olympic sports and 22 Paralympic sports.

Two examples of sports equipment that feature the “Look” of the Games: the Stade de France and the Escalade du Bourget site

They are the first pieces of equipment to have been unveiled to the general public and embody the desire of Paris 2024 to dress the competition venues with the unique identity of Paris 2024.

The athletics track at the Stade de France for the Paris 2024 Games is purple, a first in history. Previous editions of the Olympic and Paralympic Games featured colors closer to orange or blue.

The choice of a purple track, a color unprecedented in the history of the Games, will allow images of the Paris 2024 Games to be inscribed in the memories of spectators, television viewers and athletes.  At first glance at a photo, everyone will instantly associate this characteristic track with the Paris 2024 Games.

In collaboration with Mondo, official supporter of the Paris 2024 Games, the Paris 2024 brand and sports management teams opted for two shades of purple (one for the track, one for the technical areas). To dress the outside of the turns, they then chose a complementary gray color, a historical nod to the cinder track used in Paris in 1924, thus defining the three colors which now adorn the more than 13m² surface area represented by the Stade de France athletics track.

The walls of the Escalade du Bourget site are the first in the history of the Games to adorn themselves with the colors of “Look” of its edition (in Tokyo, in 2021 for the premiere of Escalade at the Olympic Games, the walls adopted a neutral gray shade). The adaptation of the walls of the Escalade du Bourget site to the visual identity of the Games was the subject of very special work involving Paris 2024, its partners and the International Sport Climbing Federation to arrive at a design which promotes the identity of Paris 2024, while respecting the specifications of the International Federation. 

On the Paris 2024 side, it was necessary to create a design respecting the “Look of the Games” in a variation of green dominance attributed to the Escalade du Bourget site, while anticipating the routes which will be traced there as well as the color of the different modules which make up the routes.