Montreal, February 6, 2025
The World Anti-Doping Agency (WADA) is pleased to publish its Strategic Plan 2025-2029, which sets the foundation for WADA’s strategic activity for the next five years under the theme “Going Further Together”.
The Strategic Plan was approved by WADA’s Executive Committee and subsequently by the Agency’s Foundation Board at its meeting on 5 December 2024. It follows a 16-month consultation process, during which WADA’s leadership committed to seeking feedback from key stakeholders across the anti-doping ecosystem. The aim was to develop a shared understanding – among athletes, representatives of the sport movement and governments around the world, as well as National Anti-Doping Organisations (NADOs) – of WADA’s progress to date and to decide what priorities should be targeted over the next five years.
“WADA’s 2025-2029 Strategic Plan builds on the progress made in recent years and sets a clear direction for the Agency to continue to fulfil its core role of developing, harmonising and coordinating anti-doping rules and policies across all sports and countries,” said WADA President Witold Bańka. “The strategic priorities set out in the Plan are consistent with our renewed commitment to being athlete-centric and working with all our stakeholders around the world to strengthen the global anti-doping system for athletes. We remain deeply committed to partnership in everything we do and look forward to seeing how the anti-doping community can go further together.”
AMA will act on the following five strategic priorities:
- Lead – ensuring harmonized standards that elevate the global anti-doping system
- Increasing impact – maximising the effect of clean sport programmes
- Being athlete-centric – putting athletes at the heart of everything that is done
- Collaborate – engage and unite stakeholders to protect clean sport
- Perform – increasing the effectiveness of the global anti-doping system and internal processes
“WADA takes its leadership role in the anti-doping ecosystem very seriously,” said WADA Director General Olivier Niggli. “Understanding evolving global trends is essential to identifying relevant priorities while remaining agile enough to adapt and respond as needed. With this Strategic Plan, we are allocating our resources to where we can have the greatest impact, focusing on growth and improvement. The tremendous development of the anti-doping system over the past 25 years is proof that all stakeholders – sport, government, athletes and others – can work together constructively. There is much more to be done to ensure a doping-free sporting environment for athletes around the world. I am confident that the dedicated members of the WADA team will work hand in hand with the community to go further together.”
More concretely, the AMA will focus on the following areas:
- Advancing science and innovation with its network of partners and experts to stay at the forefront of the evolution of substances and methods intended to improve performance;
- Working with Code signatories, public authorities, experts and other stakeholders towards a unified and coherent global anti-doping system;
- Work closely with the Agency's Athletes' Council to ensure that the voice of athletes is heard on anti-doping issues;
- Improve values-based education programs to equip athletes, coaches and support staff with the knowledge they need to stay clean;
- Strengthen collaboration with law enforcement and investigative capabilities of OADs to increase cross-border support and cooperation;
- Supporting ONADs, particularly in developing countries, so that the fight against doping in sport is truly global;
- Better leverage data and strategically develop the Agency’s digital assets, which will provide insights to improve the effectiveness of the global anti-doping system.
