— January 10, 2020
AliExpress is in the space
There is no longer room for doubt: Alibaba is indeed the new Olympic marketing giant. The Chinese group has chosen the 2020 Winter Youth Games in Lausanne... Read more "
News
Marketing
— September 15, 2014
Gaillard gets closer to Havas
Vincent Gaillard, the former general director of SportAccord, is approaching the Havas SE agency. His Switzerland-based company, SportCom Ventures, has signed a partnership agreement with the group... Read more "
— May 21, 2014
Bolt and Franklin in the lead
Two Olympic athletes appear in the top 10 of the 50 global athletes with the highest marketing value established each year by SportPro magazine: Usain Bolt and Missy... Read more "
Discover all our blog posts
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9:11 — IOC
Kirsty Coventry in Budapest -
11.06 — Focus of the day
Ospelt dethrones Eliasch by one vote -
11.06 — Milan-Cortina 2026
The torches put up for sale -
11.06 - Table tennis
The relocated Junior World Championships -
11.06 — French Alps 2030
The ISMF welcomes the COJOP proposal
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11.06 — Belgium
The Jacques Rogge Prize awarded to Prince Feisal -
10.06 — Focus of the day
Why FIFA is investing so heavily in the 2026 World Cup -
10.06 — French Alps 2030
The ISU is in favor of the Lyon option -
10.06 — COE
The European Olympic Committees meeting in Budapest -
10.06 - Sled
Fogelis re-elected president of the FIL
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10.06 — French Alps 2030
Three formats offered in ski mountaineering -
09.06 — Focus of the day
Who are Johan Eliasch's four opponents? -
09.06 - Germany
DOSB takes a step forward in eSports -
09.06 —Brisbane 2032
Greece ready to contribute to Brisbane's success -
09.06 — Baseball/softball
The WBSC strengthens its ties with FISU
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09.06 - Sled
The FIL is restructuring its media department -
08.06 — Focus of the day
The figures behind the breathtaking momentum of women's rugby -
08.06 —Dakar 2026
New supporter for the Youth Olympic Games -
08.06 — Milan-Cortina 2026
50 tons of food distributed to charities -
08.06 — French Alps 2030
First public meeting in the Briançon area
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08.06 — Gymnastics
World Gymnastics presents its financial report -
07.06 — Focus of the day
Can Johan Eliasch remain at the head of the FIS? -
07.06 — Los Angeles 2028
A street renamed Paralympic Way -
07.06 — FI
Winter Congress Week for International Federations -
07.06 — Cycling
The UCI eases pressure on Belarus
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07.06 — Belgium
The COIB and the BPC will merge -
07.06 — French Alps 2030
The ice rink hub confirmed in Lyon -
04.06 — Focus of the day
World Rowing is accelerating its efforts in indoor rowing. -
04.06 - Canoe Kayak
Queensland wants the World Paddle Games -
04.06 — Ice hockey
The results of the World Championships
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04.06 — Milan-Cortina 2026
Italians generally satisfied with the Winter Games -
03.06 — Focus of the day
The UIPM wants to "be a solution, not a problem" by 2032 -
03.06 — Skating
The Unity for Integrity is taking shape -
03.06 — Ice hockey
Luc Tardif joins the IIHF Hall of Fame -
03.06 — South Korea
Ban Ki-moon in support of the NOC
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03.06 - Sled
FIL's strategy to reduce its footprint -
02.06 - Swiss
Swiss Olympic suffered losses of 3,5 million euros -
02.06 — Focus of the day
Without Nice, there are regrets and questions in the Southern region. -
02.06 —Brisbane 2032
Work begins at Victoria Park -
02.06 — Boxing
Golovkin: "The biggest challenge is restoring trust."
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02.06 — Weightlifting
The IWF announces the departure of its CEO -
01.06 —Triathlon
World Triathlon presents its environmental strategy -
01.06 — Padel
Padel is still gaining ground in Asia -
01.06
Hamburg says no to the Games again -
01.06 - UNITED STATES
New York "ready to take on the challenge" of the Winter Olympics
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01.06 — Cycling
Three World Cup rounds in Brisbane -
31.05 — Focus of the day
In Nice, there's a feeling of immense waste. -
31.05 —Dakar 2026
Baseball5 will open the Youth Olympic Games -
31.05 — French Alps 2030
A tour of the host territories in the fall -
31.05 — Badminton
BWF returns to Africa, 24 years later
