Innovation and sustainability: these are the two words highlighted by the International Basketball Federation (FIBA) to accompany the launch of its new sustainability strategy. Approved by its board of directors in December, this strategy aligns with those of all international federations, but it nonetheless warrants closer examination. It is structured around two main areas: what falls under FIBA's purview as an organization, and what falls under the purview of the events it oversees. In all areas, the starting point is clear: measurement, in order to track progress, with the aim of achieving as many of its objectives as possible by 2029.
Sustainability clauses in contracts
FIBA aims to halve its carbon emissions by 2030 and achieve carbon neutrality by 2040. To achieve this, it plans to reduce water consumption and waste, eliminate single-use plastics, and optimize staff travel, a major source of emissions. It also intends to better integrate biodiversity into its buildings by increasing green spaces, implementing pollinator-friendly features, and supporting local ecosystem restoration projects.
FIBA will also challenge its suppliers to work with more sustainable materials and provide electricity from renewable sources. It says it is ready to prioritize suppliers who demonstrate environmentally responsible practices. FIBA plans to create a sustainable innovation label for equipment (balls, flooring, etc.), a way to support environmental initiatives and reward suppliers who meet sustainable innovation criteria. Sustainability clauses will also be integrated into contracts related to FIBA World Cups. Other measures mentioned include forging partnerships that encourage the public to use public transportation and introducing hybrid/electric vehicles into World Cup logistics. To maximize impact, FIBA proposes launching a promotional campaign to involve fans and stakeholders in sustainable development efforts.
Diversity, equality and inclusion
On the social front, protecting integrity, including the fight against doping and match-fixing, is cited as a priority. Like all International Federations, FIBA is committed to increasing the participation of women as players, coaches, referees, and administrators. Other objectives include improving the accessibility of its offices, developing a toolkit to help national federations more easily engage with schools, and appointing a sustainability officer to ensure that sustainability is considered in all FIBA decisions.
The organizers of the Men's and Women's World Cups will also need to take action. FIBA wants to systematically include a "diversity, equality, and inclusion" policy in the host contract, require organizers to provide semi-annual updates on sustainability performance during the planning phase, and demand that host cities demonstrate their commitment to FIBA's sustainability policies during the bidding process. Dedicated sustainability teams within organizing committees will also need to be formed. The list is not exhaustive, but it reflects the organization's commitment to making progress. FIBA's efforts have already been praised by ISO 20121 certification in 3×3 basketball.
