Thirty-two years after Sydney, Australia will once again host the Olympic and Paralympic Games in 2032. Selected in July 2021, Brisbane has an invaluable advantage: time to reflect, refine its project, and prepare calmly to welcome the world. Now that the Queensland government's Delivery Plan has been established, the outlook is brighter. The real work can now begin, opening up a wide range of opportunities for businesses.
Dozens of projects submitted for expressions of interest
The organizing committee has opened expressions of interest for 50 different domainsThis falls under the purview of technology, infrastructure (barriers, portable toilets, ramps, power systems, heating and ventilation, etc.), identity and branding, and security. The Independent Authority for Infrastructure and Coordination of the Games (GIICA) will also have its own needs. Tasked with overseeing the efficient delivery of 17 new and renovated venues across the state, from design to construction, She has already launched operations for the future Brisbane Stadium.The venue, which will host the ceremonies and athletics events, is located in Victoria Park. It is seeking two construction companies to refine the design of the venue and offer good value for money.
Invest Gold Coast has launched a call for expressions of interest, open until November 27, for the construction and operation of the Gold Coast Arena. The goal is to begin construction in 2027. All these signs indicate that major activity is about to begin in the Australian market. Further evidence of this is the partnership agreement recently signed between the Australian sports consulting firm MI Global Partners and the French group SSM. A pivotal moment in the development of our consulting services “,” says Jérémy Botton, president of the SSM group, which has been involved in major events and sports policy for more than twenty years, including the Paris 2024 Games. With this Australian foothold, SSM wants to strengthen its capacity to support the Brisbane 2032 Games… but not only that.
A glimpse of Brisbane's future Olympic Aquatics Centre, which will undergo modernization work in preparation for the Games.
"The Games will boost the sports market throughout the entire cycle."
Australia recently hosted the Women's Basketball World Cup (2022), the UCI Road World Championships (2022), and the FIFA Women's World Cup (2023). The Women's Asian Cup (2026), the Netball World Cup (2027), and the Men's and Women's Rugby World Cups (2027 and 2029) will soon follow. This list will inevitably grow in the lead-up to the Brisbane 2032 Olympic Games.
« A well-established Anglo-Saxon brand with 25 years of experience is an asset for our international development., adds Julien Montel, Director of Consulting & CSR at SSM. The Games will boost the sports market throughout the entire cycle leading up to the Games. They have plans for sports infrastructure and legacy projects. The peak in spending and contracts occurs between 12 and 18 months before the Games, but there are already things to be done with public authorities and the organizing committee. »
Beyond the Games and major upcoming events, Australia boasts powerful Australian Rules Football Leagues (AFL) and National Rugby League (NRL), excels in basketball and cricket, and has a strong swimming culture. It is this whole dynamic, in a society that places great importance on sport, that is interesting. "For Julien Montel – and which explains SSM's acquisition of a majority stake in MI, a company involved in every Summer Games since Sydney 2000. Many eyes are on the United States due to the LA 2028 – Salt Lake City 2034 sequence, but Australia, too, is emerging as a contender." the place to be.
