The information had leaked several days ago. It is now official: the IOC has one more partner. The German group Allianz has become the 14th member of the TOP global marketing program. It takes place in the insurance category. Its partnership, signed for a period of 7 years, will begin in 2021.
According to a press release from the Olympic organization, “ Allianz will work with the IOC to provide innovative and integrated insurance solutions to support the Olympic movement, including the Olympic Organizing Committees, with the aim of offering these solutions to National Olympic Committees around the world whole as well as their Olympic delegations and their athletes. The agreement will cover existing insurance products – fleet, property and multi-risk – but also insurance solutions for future products and services, depending on technological advances. »
Thomas Bach can rub his hands: the Olympic brand continues to attract the economic world. Allianz follows in the footsteps of two other heavyweights, the Chinese Alibaba and the American Intel, the last two to enter the TOP program. The German leader explains: “ This new partnership demonstrates the appeal and strength of the Olympic movement on a global scale. Allianz has a strong sporting heritage and, in line with Olympic Agenda 2020, we share the same ambition, namely to mobilize young people around the world through digital technology to promote the Olympic values and the power of sport. »
The contract amount was not disclosed. It never is. But it would be close to $50 million, according to several sources. Under the agreement officially signed on Tuesday September 18, the partnership will cover the Beijing 2022 Games, the Paris 2024 Summer Games, then the Winter Games in 2026, ending in Los Angeles in 2028. But the group Munich-based insurer, the world's leading insurer in terms of turnover, will have marketing rights from 2019 on three national markets: China, France and Spain.
Already a partner of the IPC and the Paralympic Games, Allianz embarked on a new path in 2017, “electric mobility”, by becoming a sponsor of Formula E and Moto E.
