— Published 6 April 2023

Worlds are a big moneymaker

The International Cycling Union (UCI) published the annual report, carried out by YE, on the impact of two of its major events in 2022: the road World Championships in Wollongong, Australia, and the track World Championships at the Vélodrome national de Saint-Quentin-en-Yvelines, France. The first of the two events attracted 100,000 unique visitors, including 41,000 from outside the Wollongong region, for a total of 236,000 spectators. 35.6 million in economic activity for the host city and region, with the equivalent of 930 new jobs created over a year. Finally, it was broadcast in 59 countries, for a cumulative audience of 132 million viewers, and widely relayed on social media: 7.5 million impressions on Instagram, 14.3 million on Twitter and 14.3 million people reached on Facebook. In Saint-Quentin-en-Yvelines, 11,000 unique spectators attended the World Track Championships, including more than 4,000 from outside the region, for a cumulative total of 17,000 spectators. The event generated over €3.5 million in economic activity for the host city and region. In comparison, the 2020 edition in Berlin generated €2.7 million in economic activity.