— Published 21 March 2023

World Athletics extends contract with Infront

No change for World Athletics in its media strategy. The organization announced that it has extended its partnership with Infront for the worldwide media rights of the World Athletics Indoor Tour, the indoor meetings circuit, until the end of 2029. The new agreement covers the international rights to all the meetings on the Gold circuit, the highest level of the pyramid. It extends a partnership that started in 2020 by six years. The two parties have already been doing business for the media rights of the World Athletics Continental Tour and the Diamond League. The first of the two contracts runs for ten years, the second for five years. Signed in 2019, they are scheduled to begin in 2025. The World Athletics Indoor Tour’s Gold Series has received media coverage in more than 70 territories this year, the most extensive since the inception of the World Indoor Tour.