— Published 7 September 2022

Weibo gets on board

It makes sense. The International World Games Association (IWGA) has announced that it has signed a partnership agreement with the Chinese giant Weibo, the second most important social networking platform in the country behind WeChat (Facebook, Twitter, Instagram and Snapchat are banned in China). This is not a coincidence, as the next edition of the World Games, where non-Olympic sports and disciplines are gathered every four years, will take place in 2025 in the Chinese city of Chengdu (7 to 17 August). According to Anna Jacobson, the IWGA’s head of communications, the agreement should enable the promotion of the 2025 World Games to the Chinese public to begin now. Chengdu will also host the World University Games next year.