Toyota is expanding its presence in the Olympic world. Already a global partner of the IOC as part of the TOP marketing program, the Japanese carmaker is also becoming a supplier to the Paris 2024 Games through its subsidiary Toyota Material Handling Europe. It will supply the OCOG with so-called “smart” electric forklifts to support logistics and operations during the Games. The partnership will use Toyota Material Handling Europe’s existing range, including counterbalanced forklifts, pallet trucks and stackers using a combination of electric and fuel cell technologies, as well as new models that are “forward-thinking in the field of goods transportation“. Toyota has been a member of the global TOP program since 2015.
