— Published 25 February 2021

The Paralympic Games in prime time in the United States

Historical. For the first time, the American channel NBC will broadcast the Paralympic Games in prime time next summer. NBCUniversal Group announced Wednesday, February 24th, that coverage of the event would be unprecedented, with 1 200 hours of programming across the network, including digital platforms. Over 200 hours of airing are scheduled on NBC, NBCSN and the US Olympic Channel. According to Gary Zenkel, president of NBC Olympics, the principle of prime time coverage was decided before the IOC’s decision to postpone the Games, but the extra time allowed the teams in the group to imagine ways to extend the diffusion. NBCSN will broadcast the Tokyo Paralympic Games 12 hours a day, including live coverage of the opening ceremonies on August 24th and closing on September 5th. At the Rio Paralympic Games in 2016, event coverage on NBCSN averaged 9 hours per day, for a total of 70 hours.