The list of private partners of the Paris 2024 OCOG is growing. It has just gained a new line, in the Official Supporter category, the third level of the national marketing programme. The Italian brand Technogym has become an “Official and Exclusive Supporter” of the Paris 2024 Olympic and Paralympic Games, in the category of fitness, bodybuilding and cardio-training equipment. It will equip 29 training or competition venues, including the athletes’ village in Saint-Denis, as well as the decentralised accommodation venues in Lille, Marseille, Châteauroux and Tahiti. In total, 1,200 pieces of equipment will be made available to the delegations, connected within the Technogym ecosystem. The Italian brand, founded in 1983, has been an official supplier to the Olympic Games, winter or summer, on eight occasions since the Sydney Games in 2000.
