Perfect timing. The organisers of the next European Games, scheduled to take place from 21 June to 2 July 2023 in Krakow and Malopolska (Poland), took advantage of the symbolic date of D – 100 days before the opening, on Monday 13 March, to tick off two new boxes on their roadmap. The first one is rather anecdotal, it consisted in installing a giant countdown clock on the main square of Krakow. The second one is much less important, as it is the official opening of the ticketing. It starts with a pre-sale registration phase, which will allow fans registered before 3 April to benefit from a 25% discount on four tickets for a single event. The first 10,000 tickets sold will be offered at a very affordable price of between 20 and 90 Polish zlotys, or 4 to 20 euros. Full-day tickets and multi-day passes will also be available. Finally, it has been decided by the Organising Committee and the Association of European Olympic Committees (EOC) that the first three days of the athletics events, as well as all sessions of teqball, padel, muaythai and kickboxing, will be free for the public. An extensive promotional campaign for the 2023 European Games has been launched in Poland, including in public spaces, shopping centres and sports halls. As many as 20,000 LCD screens are advertising the multi-sport event in a large number of Polish cities. The third edition of the European Games will bring together 26 sports, including 18 Olympic sports, with over 7,000 athletes participating.
