— Published 15 December 2020

Orange joins the pool

Busy day, Monday, December 14, for the organising committee for the 2023 Rugby World Cup in France. In addition to the drawing of lots for the planetary tournament, held in the middle of the day in the auditorium of the Palais Brongniart in Paris, the organisers announced the signing of a new marketing agreement. It concerns Orange, which becomes the sponsor of the World Cup as the official telecom operator of the event. The French group, already engaged with the COJO Paris 2024, will provide technical services. Its very high speed networks will be installed in each competition site. In exchange, Orange will benefit from TV visibility during the 48 matches of the tournament and from a committed activation program. The operator has supported the French Rugby Federation (FFR) since 1999. It was a partner of the 2007 World Cup in France. Orange is joining a pool of France 2023 partners which already included SNCF, Vivendi, Proman Loxam and GL Events.