— Published 25 October 2021

OCOG in search of a Paralympic Games broadcaster

paris 2024

It’s on. Last week, the Paris 2024 OCOG officially launched the call for bids for the award of TV rights for the Paris 2024 Paralympic Games (August 24th to September 8th) on national territory. It consists of a single lot, but channels can apply as a group, or even sub-license the rights, “provided that they do not degrade their quality offer.” For this first edition of the Paralympic Games in France, the Paris 2024 OCOG is setting the bar very high, with a common logo for the Olympic and Paralympic Games, a concept said to “mirror” that of the Olympic Games, and Paralympic integration at every stage of the project. As the organisers point out in their call for bids, the Tokyo Paralympic Games attracted 24 million viewers in France, with around 100 hours of live programming (i.e. 4.4 million viewers per day). They were broadcast by the public broadcasting group France Télévisions. The invitation to tender has two components: financial, to cover the costs of producing images of the Paralympic Games; and qualitative, with ambitious criteria that are particularly high, which represent 50% of the overall score, to guarantee a maximum exposure for the event. The OCOG spells it out: its scale values broadcasting on channels that are accessible free of charge, live and in prime time. Applicants will have to adopt “a genuine editorial line enabling them to accompany the event upstream, to the widest possible audience, via specific programmes, programmes highlighting the athletes or changing the way people look at disability, during the three years leading up to the Paris 2024 Paralympic Games.” Already the holder of the rights to the Paris 2024 Olympic Games, acquired from the American group Discovery, France Télévisions seems to be in a strong position to win the bid, especially with the announced creation of its future Olympic channel. Interested broadcasters have until December 3rd, 2021, to respond to the call for bids.