— Published 5 June 2023

New Zealand sulks over its World Cup

Good news or bad? FIFA has announced in a press release that a new contingent of almost 250,000 tickets will go on sale for the Women’s World Cup, to be held from July 20 to August 20, 2023 in Australia and New Zealand. Sales are due to start on Tuesday June 6. All 64 matches will be on sale. A godsend for fans of women’s soccer. But also an illustration of the limited success of ticketing for the global event. As Jane Patterson, the General Manager of the 2023 World Cup, admitted last week, the competition is not stirring the passions in New Zealand, where the World Cup kicks off with a match between the host country and Norway in Auckland on July 20. According to the latest figures released by FIFA, only 220,000 of the 930,000 tickets already sold are for the 29 matches to be played in New Zealand, where the USA will play all their group-stage matches. The pricing policy decided by FIFA and the local organizers was intended to be very attractive, with tickets starting at 20 New Zealand dollars (11.30 euros) for adults and 10 dollars (5.60 euros) for children. Television rights, meanwhile, remain at a standstill. A broadcasting agreement has been signed in 155 countries, including the USA, Canada and Brazil, but France, Germany, Italy, Spain and the UK are still without a broadcaster.