— Published 24 November 2020

NBC Sports takes over for ten years

Logical. World Athletics announces that it has extended its audiovisual partnership with the American group NBC Sports for a new ten-year lease. It provides NBC Sports with exclusive US multi-platform media rights for World Athletics-stamped events until the end of 2029. Topping the list are the next five editions of the Outdoor Worlds, the most immediate of which is precisely scheduled on American soil, in Eugene (Oregon) in July 2022. Chance or not, the announcement of World Athletics came exactly 600 days before the 2022 Worlds, a symbolic date chosen by the American organisers to unveil the event’s brand identity on the website. With the postponement of the Tokyo Games and the one-year postponement of the 2022 Worlds in Eugene, NBC Sports will be able to offer a world athletics meeting every year between 2021 and 2025.