There is no doubt about it: the American broadcasting group NBCUniversal, the exclusive holder of the rights to the Games in the United States, has high expectations of the Paris 2024 Games. This is evidenced by its decision to broadcast the swimming finals live for the first time during an Olympic Games in Europe. Until now, NBC has reserved the most anticipated events of the day for its prime-time programming, even if it means offering them on a delayed basis. But next year, the swimming, gymnastics and track and field finals will be broadcast live in the morning or late afternoon in the United States, as there is a six-hour time difference between Paris and New York. The American group will offer nine hours of broadcasting during the day on weekdays, and eleven hours at the weekend. Its streaming platform, Peacock, will broadcast the entire Games programme from the first to the last day. NBCUniversal has made no secret of the fact that it hopes to see a dramatic rebound in viewership next year at the Paris Games, three years after the 2021 Games in Tokyo, where its figures were down by an average of 42% compared to the Rio 2016 Games.
