— Published 16 January 2023

NBC calls on Paris Hilton

Unexpected. The American broadcasting group NBCUniversal, the exclusive rights holder of the Games for the United States until 2032, has unveiled its official logo for the Paris 2024 Games in a short video. It features Paris Hilton. The 20-second promotional clip was first aired on Saturday 14 January, during an NFL game between the Los Angeles Chargers and the Jacksonville Jaguars. It will be used over the coming months on the group’s channels and digital platforms. According to an NBC release, the logo illustrates the “timeless elegance and sophistication” of the French capital, while evoking “an established couture brand“. Its typography is “rooted in the letterforms of French Art Nouveau, with a modern taper and flair.