A new entrant in the national marketing programme of the Paris 2024 OCOG. La Poste Group is joining the Olympic and Paralympic adventure as the third rank of the pyramid, as “Official Supporter”. It does so with two of its components, La Poste and Geopost, its international parcel delivery network. The agreement was officially signed by Tony Estanguet on behalf of the OCOG and Philippe Wahl, the CEO of La Poste Group. The partnership includes, unsurprisingly, the issue of the official Paris 2024 stamp and the installation of a post office in the athletes’ village. It also states that “La Poste intends to share the values of sport and thus participate in the influence of Paris 2024 throughout the country.” With this new agreement, the Paris 2024 OCOG now has 19 official supporters.
