— Published 12 May 2022

IPC launches PARA SPORT

The IPC is breaking new ground. The world body has announced the creation of a new programme dedicated to Paralympic disciplines, PARA SPORT. Its president, Brazilian Andrew Parsons, unveiled the concept and the challenges at the Global Sports Week, organised this week in Paris. This new brand launched by the IPC is designed to boost the commercial value of the Paralympic movement, and thus strengthen the financial support provided to athletes and federations at all levels of the pyramid. It is supported by a dedicated visual identity and website, developed by two agencies, Design Bridge and MassiveMusic. The new site is intended to become, in the words of Andrew Parsons, the “global home” of Paralympic sport, bringing together under the PARA SPORT brand all of the movement’s activities, including the World Championships, and the various social networks. The initiative will focus on three pillars: awareness, community and freedom. Andrew Parsons explains: the launch of PARA SPORT is intended to be a “decisive” step for the Paralympic movement, two years and a handful of months before the Paris 2024 Games. His message: sport can change the lives of the world’s 1.2 billion people with disabilities, not just the 4,400 athletes competing in the Paralympic Games.