— Published 11 October 2023

ICF joins forces with Alibaba

The International Canoe-Kayak Federation (ICF) is taking its turn in the field of artificial intelligence. Unsurprisingly, it is doing so with one of its major players, the Chinese group Alibaba, a member of the IOC’s global TOP programme. The IOC took advantage of the recent Asian Games in Hangzhou to sign a partnership agreement with Alibaba Cloud, the data intelligence and digital technology arm of the Chinese giant. The aim is to “optimise organisational practices that respect global objectives in terms of sustainable development“. Through this partnership, the ICF hopes to develop sustainability toolkits, increase the use of renewable energy and create sustainable event management programmes. According to a press release from the body, the collaboration will also enhance the spectator experience at competitions through “innovative sports presentations and digital channels“.