— Published 26 October 2021

France takes the lead

With less than three years to go before the Paris 2024 Games, the French Olympic movement is ready to go into battle. With one fixed idea: to take full advantage of the Games in Paris to find new energy. The latest example: the French Wrestling and Associated Disciplines Federation (FFLDA). Determined to anticipate the media exposure that the event should offer, it unveiled a new visual identity and signature, “France Lutte” (photo above). It explains that it chose a “conceptual approach between evocation and figurative representation”. Its new logo is inspired by the representation of fighters on ancient Greek sculptures and bas-reliefs. It depicts the guard position of two wrestlers facing each other, with a colour palette of blue and red, which is meant to reinforce the notion of confrontation while sublimating the national colours.