— Published 24 January 2023

Fnac Darty comes on board

Tony Estanguet promised that the first few weeks of 2023 would be marked by the announcement of new partnerships for the Paris 2024 OCOG. This promise was kept. The Fnac Darty group, Europe’s leading retailer of cultural goods, leisure, technical products and household appliances, announced in a press release that it was joining the adventure as an official supporter, the third level of the national marketing programme. In this capacity, it will be responsible for the distribution of cultural, electrical and electronic products before and during the Olympic and Paralympic Games. In the run-up to the event, Fnac Darty “wants to develop initiatives that can be part of the Cultural Olympiad.” During the Paris 2024 Games, the group wants to “commit to contributing to the experience offered to athletes through the services offered within the village.