— Published 28 April 2021

Five nominations for digital content

Perfect timing. Just days after announcing the launch of the first Olympic Virtual Series next month, the IOC reveals it has been nominated for a Sports Emmy and Webby Award for five digital content featuring Olympians and Paralympians. Topping the list, the #StrongerTogether campaign film for Tokyo 2020, launched on July 23rd, is nominated for a Sports Emmy Award in the “Outstanding Sports Promotional Announcement” category. The Online Festival of Olympic and Paralympic Experiences, created in collaboration with Airbnb and the IPC, is among the nominees for the Webby Awards in the “Virtual & Remote: Sports” category. The What Moves Me series, created with Toyota, was nominated for the Webby Awards in the “Branded Entertainment Video Series” category. The documentary Mariah: A Boxer’s Dream, produced by the Olympic Channel and about a 16-year-old Navajo boxer, was nominated for the Webby Awards in the “Video / Sports” category. Finally, the Inspired by sport series, produced by the Olympic Channel, was nominated for the Webby Awards in the “Video Series & Channels / Sports” category. Reaction from Christopher Carroll, Director of the IOC’s Digital Engagement and Marketing Department: “The postponement of the Tokyo 2020 Games, an unprecedented situation, has accelerated the integration of our Olympic partners into our direct approach. We intend to continue to strive to be an inspiration and connect the Olympic Games with the public through our digital channels and our social media partners“.