— Published 23 February 2021

Digital reform

The health crisis has put a serious stop to its competitions, but the International Swimming Federation (FINA) does not want to slow down its digital development. It announces the launch of a new version of its official website. It was developed in collaboration with the company Pulselive, the digital partner of FINA, known for having worked with the English Premier League of Football and World Rugby. In its new version, the platform of the international body offers improved navigation, with easy access to results, scores and rankings. FINA does not make it a mystery: it aims with this “digital reform” to position its website as the world reference for amateurs of the disciplines of swimming, thanks in particular to a better visibility of international events. It also hopes to increase partnerships and e-commerce opportunities.