— Published 21 January 2021

Cortina 2021 secures a new partner

It was time. With less than a month to go, the 2021 Alpine Skiing World Championships in Cortina d’Ampezzo (February 7-21), Italy, have just secured a new major sponsor. He is italian. The EA7 brand, the sports arm of the Emporio Armani group, has chosen to join forces with the next Worlds, whose competitions will take place behind closed doors. It joins a gallery of first-rate partners which already included Pirelli, Audi, Liqui Moly and Helvetia. The commercial agreement between Cortina 2021 and EA7 was concluded through the agency Infront, which holds the media and marketing rights for the Alpine Ski Worlds. It could foreshadow for the Emporio Armani group and its sports brand, created in 2004, an upcoming contract with the 2026 Winter Games in Milan and Cortina’Ampezzo.