Logical and expected. Comcast, the parent company of American audiovisual group NBCUniversal, is making common cause with the organising committee for the Los Angeles 2028 Games. It is even going to be a founding partner. The announcement was made on Monday, March 15th in a statement, in which it was specified that the new partnership also includes Team USA, the US Olympic and Paralympic team. According to the agreement between the two parties, Comcast and LA28 will work over the next seven years on equity, social change and inclusion. Particular emphasis will be placed on promoting the Paralympic movement. In 2028, the Californian city will host its third Summer Games, but only its first Paralympic Games. In 1932, for the first edition of the Games in Los Angeles, the Paralympic movement had not yet seen the light of day. In 1984, the Paralympic Games were co-hosted between Long Island, New York, and Stoke Mandeville, Great Britain. Comcast has been an official Team USA partner since 2017. NBCUniversal holds the US media rights to the Games until 2032.
— Published 16 March 2021