— Published 18 December 2020

BCW expands to Zurich

BCW (Burson Cohn & Wolfe), the international communications and public relations agency, is pushing back its walls. It announces adding a second city, Zurich, to its Swiss system. BCW Sports’ headquarters will remain in Lausanne, the Olympic capital, but a second office is opening in German-speaking Switzerland. Lars Haue-Pedersen will continue to serve as Managing Director of BCW Sports, but this deployment to Zurich comes with a new organisation. Greg Curchod, previously director of BCW Sports, will now oversee all of BCW’s activities in Switzerland. He will be assisted by Tanya Heimlich-Ng Yuen in Lausanne, and by newly hired Leonie Kelly in the Zurich office. BCW Sports began operating in the sports movement under the name TSE Consulting, before being acquired in 2016 by WPP, the holding company of Burson Cohn & Wolfe.