The information is reported by the JDD: the Paris 2024 OCOG has a new official supporter, the third level of its national marketing programme. Its name: Re-uz. The manufacturer of reusable cups and food containers, a subsidiary of the northern group Impact (900 employees), already present at the Roland Garros tennis tournament, joins the adventure less than 450 days before the opening. During the Olympic and Paralympic event, Re-uz will distribute nearly 13 million cups in the colours of Coca-Cola, one of the IOC’s global partners in the TOP programme. The new official supporter of Paris 2024, whose partnership is due to be announced at the beginning of this week, has committed to managing their entire life cycle in an eco-responsible manner.
