— Published 5 July 2022

An already historic Women’s Euro

Will Euro 2022 be a turning point for women’s football? Probably. According to a report published by GlobalData, the continental tournament, which starts on Wednesday 6 July in England (until 31 July), is expected to be the most watched in history. To date, 525,000 tickets have already been sold, a figure that is very much up from Euro 2017 in the Netherlands, yet already marked by a record attendance of 240,045 fans over the entire tournament. Jake Kemp, a sports analyst at GlobalData, explains, “The growing interest in women’s football has already been seen on several occasions, but the most dramatic phenomenon occurred in Spain during the 2021-22 season, when Barcelona twice managed to attract more than 90,000 fans.” Also according to GlobalData, the growing popularity of women’s football can be credited to UEFA and its broadcasting policy. The Women’s Champions League for the 2021-22 and 2022-23 seasons can be accessed free of charge in all international markets (except the Middle East, North Africa and China) via the DAZN streaming platform and its YouTube channel.