— Published 20 January 2023

A snowball as a mascot

Perfect timing. With one year to go before the event opens, the organisers of the 2024 Youth Winter Games in Gangwon, South Korea (19 January to 1 February), have unveiled the official mascot and song, announced their new ambassador and launched the website. No less. The mascot, named “Moongcho”, is a snowball with a scarf and a pair of ski goggles. According to the official version, it was born from a snowball fight between Soohorang and Bandabi, the mascots of the PyeongChang 2018 Olympic and Paralympic Winter Games. Legacy, then. Very much in vogue in the Olympic movement. Moongcho’s name comes from the Korean word “Moongchida”, which means to gather. It was designed by Soo-Yeon Park, a Korean student. The Gangwon 2024 OCOG also unveiled the official song of the Games, “We Go High“. It illustrates “the rise of youth“, and “symbolises the peaceful future that young people are building“. Like the mascot, the 2024 YOG song was created by a young South Korean music student, Keun Hak Kim, 25. The mascot and song were chosen after nationwide public competitions for young people aged 14 to 24 last year. Another announcement of the day was the appointment of an honorary ambassador for the event, breaking specialist Yeri Kim, bronze medallist at the 2018 YOG in Buenos Aires. Finally, the IOC took advantage of the D-1 date to launch the Gangwon 2024 website on its digital platform olympics.com on Thursday 19 January.