— Published 21 February 2023

A sixth official partner

And six. Less than three years before the event, the organizing committee of the 2026 Winter Games in Milan-Cortina welcomed its sixth official partner. Without surprise, it is Italian. The Grana Padano brand, a consortium of cheese producers, ripeners and retailers, has joined the Olympic and Paralympic adventure. It joins the first five partners of the Milan-Cortina 2026 Foundation: Herbalife Nutrition, Eni, Esselunga, Deloitte and Ranstad. The amount of the contract has not been communicated, but several sources in Italy agree that the Organizing Committee is still behind in its marketing plan, supposed to bring to the budget a minimum of 500 million euros. A budget revision is being prepared, with the aim of reducing the revenue linked to the partnership.