FIBA can rub its hands: the 2023 Men’s World Cup, the first in history to be held in three countries – Japan, the Philippines and Indonesia – broke a solid collection of records. The basketball body has done its sums: the 2023 edition recorded more than 20 billion impressions and 480 million engagements on social networks, more than three times as many as the 2019 tournament in China. The number of video views quadrupled to more than 4.5 billion. The FIBA’s two accounts – @FIBA and @FIBAWC – also grew, gaining 4.5 million new subscribers between the draw and the final. They now have a total of 35.4 million followers. On television, the 2023 edition was marked by a 15% increase in viewers. The final between Germany and Serbia achieved a 35% market share in Germany, with over 4.6 million viewers watching live on ZDF and over 1.3 million on MagentaSport. Finally, the tournament achieved very satisfactory results in the venues. A total of 700,665 spectators attended, including a new World Cup record of 38,115 at the Philippine Arena for the match between the Philippines and the Dominican Republic.
