— Published 30 September 2021

A new brand to encourage the French team

Paris 2024 is stepping up the pace in its commercial strategy. One week after unveiling a collection of coins dedicated to the upcoming summer Olympic and Paralympic Games, minted by the Monnaie de Paris, the organising committee is launching the “Allez les Bleus” brand. Its objective is to offer the public a complete range of textiles, shoes and accessories (stationery, luggage, souvenirs, etc.) in the colours of the French team, not the Games. As a reminder, the Paris 2024 OCOG is now in charge of marketing the image of the French Olympic and Paralympic team. It holds the rights until the Paris 2024 Games, rights assigned by the French National Olympic Committee (CNOSF) and Paralympic Committee (CPSF). The design and manufacture of the products under this brand will be open to the market. They will be put out to tender, available especially on the Paris 2024 website.