— Published 24 May 2022

A five billion dollar World Cup

Gianni Infantino is thinking big for the World Cup in 2022. Present on Monday 23 May in Davos (Switzerland) for the World Economic Forum (WEF), the FIFA president handed out a volley of figures on the next global tournament and on good football business. According to the Italian-Swiss leader, football currently generates around 200 billion dollars a year, 70% of which is generated in Europe. As for the 2022 World Cup in Qatar, it is set to be the most watched in history with an anticipated audience of 5 billion people worldwide. “We’ve come out of the pandemic; we are in a divided world. We need excuses to bring people together. We have the best excuse with the World Cup. Come to Qatar from 21 November to 18 December, as you will experience the experience of your life, the best World Cup ever not only from a football point of view, but also from an experience point of view, witnessing the Arab culture, the history, the welcoming way of dealing with those who will come, and this will certainly contribute to maybe a little bit to making the world feel a little bit better” In Russia in 2018, the last World Cup was watched by 3.5 billion people.