— Published 18 March 2021

A digital campaign on D-100

Health crisis requires, the OCOG Paris 2024 has revised its Tokyo 2020 plan downwards. But the organisers still want to mark the occasion with a communication campaign around the French Olympic and Paralympic team. It will be launched on April 14th, the symbolic D-100 date before the Games open in the Japanese capital. Aimed at the general public, the campaign will be essentially digital and digital. It will be carried out in collaboration with the French National Olympic (CNOSF) and Paralympic (CPSF) committees.