— Published 14 September 2023

A beer without alcohol

Signings follow one another at a good pace for the Paris 2024 OCOG. Le Parisien reports that alcohol-free beer brand Tourtel Twist, owned by French brewer Kronenbourg, has become an official supporter of the Olympic and Paralympic Games, the third level of the national marketing program. The official announcement is scheduled for this Thursday, September 14. Tourtel made its entry into sport in 2021, when it joined the advertising caravan for the Tour de France cycling race. As a reminder, the Evin law prohibits the sale of alcoholic beverages in sports venues in France, as well as the sponsorship of sporting events by alcohol brands. Tourtel Twist, an alcohol-free beer, escapes this French exception. With this new arrival, the Paris 2024 OCOG now has 34 official supporters.